Paid Media
Performance ads that fill consultation calendars.
We run Meta and Google campaigns built specifically for hair transplant patient acquisition — full-funnel, from audience strategy and compliant creative through to offline conversion tracking and daily optimisation.
Why paid media
The engine of international patient acquisition.
Organic search and word of mouth build over years. Paid media delivers qualified consultation enquiries this month. For hair transplant clinics targeting international patients, Meta and Google are the most direct, scalable, and measurable channels available.
The economics work: a hair transplant procedure is worth £2,000–£15,000+ in revenue. That LTV justifies a meaningful cost per booked consultation, making paid media the highest-ROI investment most clinics can make — when built and managed correctly.
The problem is that most generalist agencies don't understand the compliance requirements, the creative formats that convert, or the audience architecture needed for a high-ticket medical procedure. PAM does — because it is all we do.
The paid media funnel
Illustrative patient acquisition funnel
Channels
Meta and Google. Both matter.
Each platform captures a different stage of the patient journey. Together they cover the full spectrum from cold awareness to active search intent.
Facebook & Instagram
Meta Ads
The highest-volume channel for hair transplant lead generation. Meta's targeting capabilities let us reach high-income men aged 28–55 who are researching hair loss solutions — before they've started searching on Google.
- Layered audience targeting
- Compliant before/after creative
- Lead form & landing page split testing
- Offline conversion tracking
Search · YouTube · PMax
Google Ads
Capturing patients who are already looking for hair transplant clinics, prices, and surgeons. Search intent is the highest-quality signal in digital advertising — and Google is where it lives.
- High-intent keyword targeting
- Geo-targeting for international patients
- Offline & call conversion tracking
- Performance Max & YouTube integration
Benchmark outcomes
61%
Average reduction in cost per lead across managed accounts
3.2×
Average ROAS across Meta & Google combined
4 wks
Typical time to first qualified consultation bookings
Illustrative benchmarks. Actual results depend on budget, markets, creative assets, and existing conversion infrastructure.
Campaign ramp trajectory
Qualified consultation enquiries per month
Illustrative — not client data
FAQ
Paid media questions answered
Ready to run ads that actually fill your calendar?
Book a free strategy call. We'll audit your current setup and show you exactly what we'd change.